Yesterday, LuLaRoe announced the “Noir” Collection! So, let’s talk about the LuLaRoe Noir collection, shall we?
All the minion drunkards were all atwitter around the interwebs. The amount of sugary sweet gushing was enough to make anyone vomit. DeAnne was SO excited on the webinar to talk about the “Noir” collection and I’m sure she thinks it’s a “gamechanger” (LuLaRoe’s favorite buzzword).
Some people seem to think that the LuLaRoe Noir Collection will be the same price as “normal” LuLaRoe styles. I honestly don’t think that’s the case at all. I have never known LuLaRoe to release ANY collection that was not higher than normal MAP (collection, NOT capsule). In the image below, you can take a gander at what MAP pricing is.
LuLaRoe isn’t cheap. And LuLaRoe is in no way, shape or form, a TOP designer. No clothing designer that I know of charges higher prices if you want to purchase their pieces in black. If they don’t charge more for the LuLaRoe Noir Collection, they will sell it in kits, which means you don’t get to pick your “sizes”. An example of a kit is Mother’s Day Leggings this year (2017). It was a complete package with TC, OS, Tween, Kid’s L/XL and Kid’s S/M. If you’re a seller that didn’t stock kid’s clothing, too bad. If you wanted the Mother’s Day Capsule, you were forced to purchase it this way and this way only (go look at the retailer lawsuits about “forced purchasing” – this would fall into that category ).
Let’s not forget to mention that BLACK is an EXTREMELY popular color in clothing. I would say that black ranks in the top five most popular colors for clothing. And yet LuLaRoe has ignored, for four years and seven months, the retailers SCREAMING for more black pieces. This is a fashion no-brainer – YOU OFFER BLACK AS AN OPTION. It shouldn’t be harder to find than LuLaRoe collective intelligence on how to run a business. It certainly shouldn’t be manipulated by LuLaRoe or their retailers as a “unicorn”.
As if this isn’t egregious enough, I’ll leave you with something else to ponder. LuLaRoe, last week, stocked the 2016 (yes, last year’s) Elegant Collection for retailers to purchase; now you know that most of this was “sanitized” returns. I’m in the process of finding out if these sold out or not, but this begs the question: how desperate is LuLaRoe for liquid funds in order to pay ex-retailers that have returned merchandise? It’s been rumored that DeAnne stated on a high level call with her drunkards that they are only paying out refunds from the funds of launches and capsules. I’ll leave you to figure out whether that means that LuLaRoe financial issues – but the writing on the wall is pretty clear.
And don’t come at me with the song and dance that they are releasing all these new styles, so they are solvent. BULLSHIT. It can take 6-8 month for them to actually get inventory in their warehouse once it’s designed – so these would have been ordered in the May/June time period. GOOB wasn’t as prevalent in the early days of the buyback policy. The epidemic happened around July/August.
Do all these new “collections” fall under “seasonal” and/or “discontinued”? This area in P&P is as broad as the side of a friggin’ BARN. I have a theory: LuLaRoe is going to release most of these new items as “Collections” or “Capsules” and they will then shove them into this portion of P&P and deny refunds on them. Many people across the internet have had this theory – I’m not the only one. But if LuLaRoe releases only “Collections”, that allows them to skirt out of any responsibility of paying any refunds on those items. Sneaky? You betcha. Typical? You can bet your ass that’s a YES. If you decide to GOOB after you’ve purchased the LuLaRoe Noir Collection, how will LuLaRoe know if what you send back is from this collection or from regular inventory? They’ll just make one big sweeping decision that you can’t get refunded for anything that you return that is black. One more way to skirt the MLM laws that apply in the state of California.
So the LuLaRoe Noir Collection is only a ploy by LuLaRoe to bring in more liquid funds as a way to pay their ex-retailer refunds, as is all the new “Collections” and “Capsules” being released. It’s been said that there will be new “releases” every 30-45 days for the next six months. And I’d be willing to bet that none of these will be returnable.
They did NOT upcharge for the Noir Collection. “Color” me surprised. But don’t be surprised if these are bleached, dyed returns 😉
And the image above ☝️☝️☝️? It was put out by LuLaRoe themselves, in the Noir launch email.